Privacy Policy for ze7777 Casino & Sportsbook

1 Introduction

ze7777 operates an internationally licensed online casino and sports betting platform accessible at ze7777.bet, serving players across Pakistan including in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and beyond. As part of operating a regulated gaming platform, ze7777 is required to collect and process certain personal information about its players. This Privacy Policy explains how we do that in a transparent, lawful, and proportionate manner.

This policy applies to all personal data processed by ze7777 in connection with the ze7777 platform, regardless of the channel through which that data was provided — whether via web browser, the ze7777 mobile interface, customer support interactions, payment transactions, or KYC document submissions.

ze7777 acts as the data controller in respect of the personal information described in this policy. This means ze7777 determines the purposes for which personal data is collected and the manner in which it is processed. Where ze7777 engages third-party processors — such as payment providers like JazzCash and EasyPaisa, or identity verification services — those parties act as data processors under ze7777's instruction and under contractual data processing agreements that require them to maintain equivalent privacy standards.

2 Personal Data We Collect

The categories of personal data ze7777 collects about players are set out in the table below. ze7777 does not collect personal data beyond what is necessary for the purposes described in this policy.

ze7777 does not intentionally collect special category data — such as health information, racial or ethnic origin, or political opinions — as part of its standard player registration or gaming operations. Where a player voluntarily discloses health-related information in the context of a responsible gaming request, such information is processed solely for the purpose of that request and is handled with heightened confidentiality.

3 How We Collect Your Data

ze7777 collects personal data through several channels, all of which are described transparently below:

• Direct registration: When you create a ze7777 account, you provide your name, date of birth, email address, mobile number, and residential address directly through the registration form.
• KYC document submission: When you submit identity documents — such as a CNIC scan or passport copy — for age and identity verification, ze7777's KYC team and its verification service provider process those documents.
• Payment transactions: When you make a deposit or withdrawal via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, USDT TRC20, or retail cash channels, ze7777 records the transaction details including amounts, timestamps, and payment method identifiers.
• Platform usage: Technical and usage data — including your IP address, device type, session activity, games played, and bet history — are recorded automatically through ze7777's platform infrastructure when you interact with the site.
• Cookies and tracking: ze7777 uses cookies and similar technologies to collect technical data about your browser and device. The details of these technologies are described in Section 7.
• Customer support interactions: When you contact ze7777 via live chat or email, the content of those communications is recorded and retained as part of your account record for support continuity, quality assurance, and dispute resolution purposes.
• Third-party sources: In limited circumstances, ze7777 may receive identity or address verification data from licensed third-party KYC verification providers as part of the account verification process. This data is used solely for verification purposes and is not used for marketing.

4 Legal Basis for Processing

ze7777 processes personal data on the following legal bases, depending on the processing activity in question:

• Contractual necessity: The majority of personal data processing at ze7777 is necessary for the performance of the contract between ze7777 and the player — that is, the Terms & Conditions governing your account. Without processing identity data, financial data, and usage data, ze7777 cannot operate your account, process your transactions, or deliver gaming services to you.
• Legal obligation: As a licensed gaming operator, ze7777 is subject to legal obligations including KYC/AML requirements imposed by its licensing authority. Processing identity documents, source-of-funds information, and transaction records for compliance purposes is carried out on the basis of legal obligation.
• Legitimate interests: ze7777 processes certain technical and usage data on the basis of its legitimate interests in maintaining platform security, detecting fraud, preventing bonus abuse, and improving the quality of the ze7777 platform. These interests do not override your privacy rights.
• Consent: Marketing communications — including promotional emails and SMS notifications about ze7777 bonuses, PSL betting promotions, and new game launches — are sent only where you have given your explicit consent. You may withdraw this consent at any time.

5 How We Use Your Personal Data

ze7777 uses personal data collected from players for the following specific purposes:

• Account management: Creating, maintaining, and administering your ze7777 account, including processing login requests, updating account settings, and managing responsible gaming tools such as deposit limits and self-exclusion.
• Age and identity verification: Confirming that all players are at least 21 years of age and are who they claim to be, in compliance with ze7777's minimum age policy and Licence requirements.
• Payment processing: Processing deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, USDT TRC20, and retail cash, including verifying payment method ownership and applying transaction limits.
• Fraud and AML detection: Monitoring account activity, transaction patterns, and login behaviour to detect and prevent fraudulent activity, money laundering, bonus abuse, and other prohibited conduct described in the Terms & Conditions.
• Customer support: Providing account assistance, resolving disputes, processing complaints, and answering enquiries submitted via live chat or email.
• Platform improvement: Analysing aggregated usage data to identify technical issues, optimise platform performance, and improve the experience for all ze7777 players.
• Responsible gaming: Using account activity data to identify players who may be exhibiting signs of problem gambling and, where appropriate, proactively reaching out with responsible gaming resources or applying protective measures as required by ze7777's Licence.
• Legal and regulatory compliance: Retaining records as required by ze7777's licensing authority and responding to lawful requests from regulatory bodies, courts, or law enforcement agencies.
• Marketing communications: Sending promotional offers, bonus notifications, and event-based communications — such as PSL cricket betting promotions — to players who have opted in to receive them.

6 Data Sharing & Third Parties

ze7777 does not sell or rent personal player data to any third party. Data is shared only in the limited circumstances described below, and only to the extent necessary for the stated purpose:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and USDT TRC20 network processors receive the transaction data necessary to execute deposits and withdrawals. These providers operate under their own privacy policies and applicable financial regulatory obligations.
• KYC and identity verification providers: ze7777 engages licensed third-party KYC verification services to assist with document verification and age checks. These providers process identity documents under strict data processing agreements and do not use player data for any purpose other than verification.
• Licensing authority: ze7777's international gaming licensing authority may require access to player records, transaction data, and compliance documentation as part of its regulatory oversight function. ze7777 is obligated to cooperate fully with such requests.
• Legal and law enforcement: ze7777 may disclose personal data to courts, law enforcement agencies, or government authorities where required by a legally valid order, warrant, or subpoena, or where disclosure is necessary to protect ze7777's legal rights or the safety of its players.
• Platform technology providers: ze7777's hosting infrastructure, platform software, and game content providers may have access to certain usage and technical data as a technical consequence of providing their services. All such providers are bound by data processing agreements prohibiting secondary use of player data.

7 Cookies & Tracking Technologies

ze7777 uses cookies and similar tracking technologies on the ze7777 platform. Cookies are small text files stored on your device that allow ze7777's platform to recognise your browser, maintain your login session, and remember your preferences. The categories of cookies used by ze7777 are described below:

Strictly necessary cookies cannot be disabled as they are essential to the operation of the ze7777 platform. Functional and analytics cookies can be managed through your browser settings. Most browsers allow you to block or delete cookies through their privacy or settings menus. Please note that disabling functional cookies may affect the performance and usability of certain ze7777 platform features.

ze7777 does not use third-party advertising cookies or deploy retargeting pixels on its platform.

8 Data Retention

ze7777 retains personal data for the periods necessary to fulfil the purposes for which it was collected, to comply with its legal and regulatory obligations, and to defend against legal claims. The general retention periods applied by ze7777 are as follows:

• Active account data: Retained for the full duration of your account's active status on the ze7777 platform.
• KYC documents and identity records: Retained for a minimum of five years following the closure of an account, in compliance with ze7777's Licence obligations and standard AML record-keeping requirements.
• Financial transaction records: Retained for a minimum of five years following each transaction, in line with standard financial record-keeping requirements applicable to licensed gaming operators.
• Customer support records: Retained for three years following the resolution of the relevant support interaction, to support dispute resolution and quality assurance.
• Marketing preference records: Retained until you withdraw your consent to marketing communications, at which point your preference is updated immediately and marketing is suppressed.
• Dormant account data: Where an account has been inactive for 12 consecutive months, ze7777 applies its dormant account policy. Personal data associated with dormant accounts is retained in compliance with regulatory obligations but access is restricted.

Following the expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to any individual player.

9 Data Security

ze7777 implements a comprehensive set of technical and organisational security measures designed to protect personal player data against unauthorised access, alteration, disclosure, or destruction. Key security measures include:

• 256-bit SSL/TLS encryption on all data transmitted between player devices and ze7777's servers.
• Encrypted storage of sensitive data fields including passwords, CNIC numbers, and financial identifiers at rest, using AES-256 encryption.
• Access controls limiting internal access to player personal data on a strict need-to-know basis. ze7777 staff who handle player data are subject to confidentiality obligations and regular security training.
• Two-factor authentication available for player accounts to protect against unauthorised login.
• Regular security audits and penetration testing of the ze7777 platform infrastructure conducted by qualified third-party security specialists.
• Incident response procedures in place to detect, contain, and notify affected parties of any personal data breach in a timely manner, consistent with our Licence obligations.

10 Your Data Rights

As a ze7777 player, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact ze7777's support team via live chat or email. ze7777 will respond to all data rights requests within 30 days without charge.

• Right of Access: You have the right to request a copy of the personal data ze7777 holds about you, together with information about how it is processed. This is sometimes called a Subject Access Request (SAR).
• Right to Rectification: If any personal data ze7777 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. Identity data corrections may require submission of updated KYC documentation.
• Right to Erasure: In certain circumstances, you have the right to request the deletion of your personal data. This right does not apply where ze7777 is required to retain the data to comply with a legal obligation — for example, AML record-keeping requirements apply regardless of an erasure request.
• Right to Restrict Processing: You may request that ze7777 restrict the processing of your personal data in specific circumstances — for example, while a rectification request is being investigated.
• Right to Object: You have the right to object to processing carried out on the basis of ze7777's legitimate interests where you believe your privacy rights override those interests. You have an unconditional right to object to the use of your data for direct marketing at any time.
• Right to Data Portability: Where processing is carried out on the basis of your consent or contractual necessity, you have the right to receive a copy of your personal data in a structured, machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent — such as marketing communications — you may withdraw that consent at any time by updating your communication preferences in Account Settings or contacting support. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

11 Children & Minors

ze7777 operates a strict minimum age policy of 21 years. The ze7777 platform is not directed at, and does not knowingly collect personal data from, individuals below the age of 21. This applies to all product categories on the platform including casino games, sports betting on cricket and PSL, crash games, and all other services.

Where ze7777 becomes aware — through KYC verification, player reports, or any other means — that a player is under the age of 21, the Account will be suspended immediately. All deposits made to the Account will be returned net of any withdrawals already processed, and all bonus funds and winnings associated with the underage Account will be forfeited in accordance with ze7777's licensing obligations.

Any personal data inadvertently collected from an individual who is under the age of 21 will be deleted promptly upon discovery, except where retention is required for legal reporting or regulatory purposes related to the underage access incident.

12 Marketing Communications

ze7777 sends promotional communications — including bonus offers, PSL cricket betting promotions, new game announcements, and seasonal campaigns — only to players who have expressly opted in to receive them at the time of registration or through their Account Settings.

You may withdraw your consent to marketing communications at any time by:

• Updating your communication preferences in Account Settings on the ze7777 platform.
• Clicking the unsubscribe link included in any ze7777 marketing email.
• Contacting ze7777's support team via live chat and requesting removal from marketing communications.

Opt-out requests are processed within five business days. Opting out of marketing communications does not affect the delivery of transactional communications — such as deposit confirmations, withdrawal notifications, and security alerts — which are sent regardless of marketing preferences as they form part of the essential account service.

ze7777 does not engage in unsolicited SMS marketing, cold calling, or any form of outreach to individuals who have not registered a ze7777 account and opted in to communications.

13 International Data Transfers

ze7777 operates under an international gaming licence and its platform infrastructure may involve data processing in jurisdictions outside Pakistan. Where personal data is transferred internationally, ze7777 ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to that described in this policy.

Safeguards used by ze7777 for international data transfers include:

• Contractual data processing agreements incorporating standard data protection clauses with all third-party processors who handle player data outside Pakistan.
• Due diligence assessments of the data protection frameworks applicable in the jurisdictions to which data is transferred.
• Encryption of data in transit for all international transfers involving personal player information.

Payment data transferred to JazzCash and EasyPaisa in connection with Pakistani rupee transactions is processed within Pakistan's domestic financial network and is subject to the privacy and security standards applicable to regulated Pakistani payment service providers.

14 Third-Party Links

The ze7777 platform does not include links to third-party websites, social media platforms, or external services as a matter of policy. This Privacy Policy therefore applies exclusively to data collected and processed by ze7777 directly through the ze7777 platform at ze7777.bet.

In the event that ze7777 ever introduces third-party integrations or linked content in future, this policy will be updated to reflect the relevant data sharing arrangements and a notification will be provided to all registered players in accordance with the amendments procedure described in Section 15.

15 Amendments to This Policy

ze7777 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, our Licence obligations, or applicable law. When material amendments are made, ze7777 will notify registered players by email to the address on file or by displaying a prominent notification upon next login to the ze7777 platform.

The current version of this Privacy Policy, together with its effective date and version number, is displayed at the top of this page at all times. We encourage you to review this policy periodically to stay informed about how ze7777 protects your personal data.

Your continued use of the ze7777 platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the amendments. If you do not agree with the updated policy, you should close your ze7777 account and cease using the platform. Account closure requests can be submitted via live chat support at any time.

16 Contact & Data Requests

If you have questions about this Privacy Policy, wish to exercise any of your data rights described in Section 10, or want to report a concern about how ze7777 has handled your personal data, please contact ze7777 through the following channels:

• Live Chat: Available 24/7 directly on the ze7777 platform — the fastest way to reach our support team for any data-related query.
• Email: [email protected] — please use the subject line "Privacy Request" or "Data Rights Request" so your message is routed to the correct team.

ze7777 aims to acknowledge all privacy-related correspondence within two business days and to provide a substantive response within 30 calendar days of receipt. Where a request is complex or involves a large volume of data, ze7777 may extend this period by a further 30 days, in which case you will be notified of the extension and the reason for it.